Our Team


A Serendipitous Journey
Serendipity led to the connection of an engineer who knew about energy and carbon to a filmmaker who was looking for better climate solutions. They met a cowboy practicing new grazing methods, and an ecologist quantifying carbon in soil, and something started to smell like a real solution. With the now growing network, fate connected them to two grassfed beef pioneers who were among the best and most seasoned in the game - one who knew the art of finishing and one who knew the art of marketing. Together they began to see they might have the pieces of a solution to solve an important problem by surprisingly coming together to reinvent real beef with a bigger purpose involving how it would get from pasture to plate. We realize we're not yet as diverse as the prairies we seek to recreate, but, hey, it's our start.
Leadership

Russ Conser

Todd Churchill

Bill Godfrey

Allen Williams
Advisory Board

Steve Apfelbaum

Peter Byck

Fred Haberman

Peter Malik

Rick Marriner

Jason Rowntree
